Marketing Director

San Fransico, CA

 A San Francisco–based fashion label celebrated for its refined knitwear and effortless sophistication is seeking a Director of Marketing to lead brand growth across digital, retail, and experiential channels. With over a dozen boutiques and a loyal following, the brand blends timeless design with modern creativity.

The Director of Marketing will drive strategy, creative direction, and campaign execution to elevate awareness, engagement, and sales. You’ll collaborate across design, merchandising, and retail teams to ensure consistent brand storytelling and measurable business results.

RESPONSIBILITIES

• Develop and execute brand and marketing strategy aligned with business goals

• Oversee creative direction for seasonal campaigns, content, and photoshoots

• Lead digital marketing, paid media, and influencer initiatives

• Manage campaign launches, events, and collaborations

• Analyze performance metrics and customer insights to inform strategy

• Oversee budget, reporting, and team management

REQUIRMENTS 

• 10+ years in fashion, lifestyle, or retail marketing

• Strong understanding of women’s fashion and consumer trends

• Proven success leading brand, digital, and creative initiatives

• Excellent communicator and collaborative leader

• Data-informed, creative, and passionate about timeless design